Customer Profile

I produced a customer profile including a visual description. This gives an idea of the current and potential customers at Topshop. It is a short written profile that describes the characteristics and traits of a core customer. The portrait provides a picture of the target market made from primary and secondary research. It represents a realistic and factual description of the consumers demographic, Age or age bracket, Lifestyle, Fashion style, brand preference, Purchasing motivation, Attitudes towards fashion purchasing.